{"id":595,"date":"2023-07-10T10:00:00","date_gmt":"2023-07-10T01:00:00","guid":{"rendered":"https:\/\/metroengines.jp\/column\/?p=595"},"modified":"2023-07-06T17:37:55","modified_gmt":"2023-07-06T08:37:55","slug":"inbound-kankou","status":"publish","type":"post","link":"https:\/\/metroengines.jp\/column\/inbound-kankou\/","title":{"rendered":"\u89b3\u5149\u696d\u754c\u306b\u304a\u3051\u308b\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u306f\uff1f\u95a2\u9023\u7528\u8a9e\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>\u3000\u5148\u65e5\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a3\u30eb\u30b9\u304c5\u985e\u306b\u79fb\u884c\u3057\u3001\u7d9a\u3005\u3068\u5404\u56fd\u3082\u898f\u5236\u7de9\u548c\u3092\u304a\u3053\u306a\u3044\u6d77\u5916\u65c5\u884c\u306e\u9700\u8981\u304c\u5fa9\u6d3b\u3057\u3066\u3044\u307e\u3059\u3002\u8a2a\u65e5\u89b3\u5149\u5ba2\u304c\u6025\u5897\u3059\u308b\u4e2d\u3001\u69d8\u3005\u306a\u5834\u9762\u3067\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u3088\u304f\u8033\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3000\u672c\u8a18\u4e8b\u3067\u306f\u3001\u89b3\u5149\u696d\u754c\u306b\u304a\u3051\u308b\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u95a2\u9023\u7528\u8a9e\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u7372\u5f97\u306b\u95a2\u3057\u3066\u60a9\u3093\u3067\u3044\u308b\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u65e5\u672c\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6700\u65b0\u306e\u52d5\u5411<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u304c\u6ce8\u76ee\u3055\u308c\u308b\u8a33\u306f\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">2<\/span> \u89b3\u5149\u696d\u754c\u306b\u304a\u3051\u308b\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u95a2\u9023\u7528\u8a9e<\/a><ul><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981<\/a><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5bfe\u7b56<\/a><\/li><\/ul><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081<\/a><ul><li><a href=\"#i-10\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u8a18\u4e8b\u4f5c\u6210\uff1a\u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3\u682a\u5f0f\u4f1a\u793e<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-2\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3068\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3068\u306e\u9055\u3044<\/span><\/h3>\n\n\n\n<p>\u3000\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\uff08inbound\uff09\u300d\u3068\u306f\u3001\u76f4\u8a33\u3059\u308b\u3068\u300c\u5916\u304b\u3089\u4e2d\u306b\u5165\u308a\u8fbc\u3080\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u89b3\u5149\u696d\u754c\u3067\u306f\u300c\u5916\u56fd\u4eba\u306e\u8a2a\u65e5\u65c5\u884c\u300d\u3084\u300c\u6d77\u5916\u304b\u3089\u306e\u8a2a\u65e5\u89b3\u5149\u5ba2\u300d\u3092\u6307\u3059\u8a00\u8449\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3000\u9006\u306b\u3001\u300c\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\uff08outbound\uff09\u300d\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306e\u5bfe\u7fa9\u8a9e\u3067\u3042\u308a\u300c\u5916\u5411\u304d\u306e\u3001\u51fa\u3066\u3044\u304f\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002\u89b3\u5149\u696d\u754c\u3067\u306f\u3001\u65e5\u672c\u304b\u3089\u306e\u6d77\u5916\u65c5\u884c\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-3\">\u65e5\u672c\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6700\u65b0\u306e\u52d5\u5411<\/span><\/h3>\n\n\n\n<p>\u3000\u65e5\u672c\u653f\u5e9c\u89b3\u5149\u5c40\uff08JNTO\uff09\u306e17\u65e5\u306e<a href=\"https:\/\/www.jnto.go.jp\/statistics\/data\/visitors-statistics\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-cyan-blue-color\">\u767a\u8868<\/mark><\/a>\u306b\u3088\u308b\u3068\u30012023\u5e744\u6708\u306e\u8a2a\u65e5\u5916\u5ba2\u6570\u306f2019\u5e74\u540c\u6708\u6bd4\u306766.6%\u3068\u306a\u308a\u30011,949,100\u4eba\u3092\u8a18\u9332\u3057\u3001\u5916\u56fd\u4eba\u306e\u500b\u4eba\u65c5\u884c\u518d\u958b\u5f8c\u3067\u6700\u9ad8\u306e\u6570\u5b57\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3000\u3000\u7279\u306b\u97d3\u56fd\u3001\u53f0\u6e7e\u3001\u7c73\u56fd\u3001\u9999\u6e2f\u3001\u30bf\u30a4\u3001\u4e2d\u56fd\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u304b\u3089\u306e\u8a2a\u65e5\u5ba2\u6570\u304c\u5897\u52a0\u3057\u3001\u305d\u306e\u4e2d\u3067\u3082\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306f4\u4e078700\u4eba\uff08\u540c122.5\uff05\uff09\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306f4\u4e072000\u4eba\uff08\u540c114.4\uff05\uff09\u3001\u30e1\u30ad\u30b7\u30b3\u306f9300\u4eba\uff08\u540c113.1\uff05\uff09\u3068\u30012019\u5e74\u6bd4\u3067\u4e8c\u6841\u306e\u6210\u9577\u3092\u9042\u3052\u305f\u5730\u57df\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3000\u307e\u305f\u3001\u89b3\u5149\u5e81\u306b\u3088\u308b\u3068\u5e73\u621029\u5e74\u306e\u8a2a\u65e5\u5916\u56fd\u4eba\u65c5\u884c\u8005\u306e\u3046\u306161.4\uff05\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u3067\u3042\u308a\u3001\u7279\u306b\u6771\u30a2\u30b8\u30a2\u8fd1\u96a34\u30ab\u56fd\uff08\u97d3\u56fd\u30fb\u53f0\u6e7e\u30fb\u4e2d\u56fd\u30fb\u9999\u6e2f\uff09\u304c\u305d\u306e\u3046\u3061\u306e86\uff05\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306f\u304b\u306a\u308a\u56de\u5fa9\u3057\u3066\u304d\u3066\u304a\u308a\u3001\u6771\u5357\u30a2\u30b8\u30a2\u304b\u3089\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u591a\u3044\u3053\u3068\u304c\u7279\u5fb4\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-4\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u304c\u6ce8\u76ee\u3055\u308c\u308b\u8a33\u306f\uff1f<\/span><\/h3>\n\n\n\n<p>\u3000\u3067\u306f\u306a\u305c\u30a2\u30d5\u30bf\u30fc\u30b3\u30ed\u30ca\u306b\u304a\u3044\u3066\u3001\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u3088\u304f\u8033\u306b\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u308c\u306f\u3001\u65e5\u672c\u306b\u304a\u3044\u3066\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u304c\u3042\u308b\u304b\u3089\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3000\u65e5\u672c\u306f\u5c11\u5b50\u9ad8\u9f62\u5316\u306b\u3088\u308b\u4eba\u53e3\u6e1b\u5c11\u304c\u9032\u884c\u3057\u3001\u56fd\u5185\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u6d88\u8cbb\u984d\u306e\u6e1b\u5c11\u306f\u907f\u3051\u3089\u308c\u306a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30a2\u30b8\u30a2\u306e\u7d4c\u6e08\u6210\u9577\u3084\u65e5\u672c\u3078\u306e\u65c5\u884c\u89e3\u7981\u306a\u3069\u306e\u80cc\u666f\u304b\u3089\u3001\u8a2a\u65e5\u5916\u56fd\u4eba\u89b3\u5149\u5ba2\u306f\u5897\u52a0\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3000<a href=\"https:\/\/www.mlit.go.jp\/kankocho\/news02_000509.html\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-cyan-blue-color\">2023 \u5e74 1-3 \u6708\u671f\u306e\u8a2a\u65e5\u5916\u56fd\u4eba\u65c5\u884c\u306e\u6d88\u8cbb\u984d<\/mark><\/a>\u306f\u304a\u3088\u305d1\u5146103\u5104\u5186\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u65e5\u672c\u56fd\u5185\u3067\u306e\u65c5\u884c\u4e2d\u652f\u51fa\u306f\u3001\u4e00\u4eba\u5f53\u305f\u308a\u3060\u3068\u304a\u3088\u305d21\u4e071040\u5186\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u8a2a\u65e5\u89b3\u5149\u5ba2\u306b\u3088\u308b\u6d88\u8cbb\u306f\u56fd\u5185\u306e\u7d4c\u6e08\u3092\u6f64\u3059\u3068\u3044\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5bfe\u7b56\u3092\u901a\u3058\u3066\u65e5\u672c\u4eba\u81ea\u8eab\u304c\u5730\u57df\u3084\u88fd\u54c1\u3092\u518d\u8a55\u4fa1\u3057\u3001\u81ea\u4fe1\u3084\u8a87\u308a\u3092\u611f\u3058\u308b\u6a5f\u4f1a\u3092\u5f97\u308b\u3068\u3068\u3082\u306b\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u671f\u5f85\u3082\u5897\u5927\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3000\u3064\u307e\u308a\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u306f\u3001\u65e5\u672c\u306e\u6d88\u8cbb\u984d\u306e\u6e1b\u5c11\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3042\u308b\u304b\u3089\u3053\u305d\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-5\">\u89b3\u5149\u696d\u754c\u306b\u304a\u3051\u308b\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u95a2\u9023\u7528\u8a9e<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-6\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149<\/span><\/h3>\n\n\n\n<p>\u3000\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149\u300d\u3068\u306f\u3001\u5916\u56fd\u4eba\u304c\u65e5\u672c\u3092\u8a2a\u308c\u308b\u65c5\u884c\u3092\u6307\u3057\u3001\u65e5\u672c\u306e\u6587\u5316\u3084\u6b74\u53f2\u3078\u306e\u8208\u5473\u304b\u3089\u5916\u56fd\u4eba\u304c\u8a2a\u308c\u308b\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002\u7279\u306b\u98f2\u98df\u3001\u5bbf\u6cca\u3001\u30ec\u30b8\u30e3\u30fc\u3001\u5c0f\u58f2\u696d\u3001\u5916\u56fd\u4eba\u5411\u3051\u306e\u30b5\u30fc\u30d3\u30b9\u696d\u306a\u3069\u306b\u3064\u3044\u3066\u30e1\u30ea\u30c3\u30c8\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306b\u3088\u308a\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149\u306e\u7d4c\u6e08\u52b9\u679c\u304c\u843d\u3061\u8fbc\u307f\u307e\u3057\u305f\u304c\u5fa9\u6d3b\u306e\u5146\u3057\u304c\u898b\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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