{"id":416,"date":"2023-05-19T10:33:32","date_gmt":"2023-05-19T01:33:32","guid":{"rendered":"https:\/\/metroengines.jp\/column\/?p=416"},"modified":"2023-06-06T11:38:46","modified_gmt":"2023-06-06T02:38:46","slug":"accommodation-advertising-techniques","status":"publish","type":"post","link":"https:\/\/metroengines.jp\/column\/accommodation-advertising-techniques\/","title":{"rendered":"\u5bbf\u6cca\u65bd\u8a2d\u306e\u5e83\u544a\u624b\u6cd5\u3092\u7d39\u4ecb\uff01\u904b\u7528\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/hotelbank.jp\/wp-content\/uploads\/pixta_83678024_M.jpg?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-131471\"\/><\/figure>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u5e83\u544a\u904b\u7528\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068<\/a><ul><li><a href=\"#WEB\"><span class=\"toc_number toc_depth_2\">1.1<\/span> WEB\u5e83\u544a\u306e\u57fa\u790e\u77e5\u8b58<\/a><\/li><li><a href=\"#WEB-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u4e3b\u8981\u306aWEB\u5e83\u544a\u306e\u7a2e\u985e<\/a><\/li><\/ul><\/li><li><a href=\"#WEB-3\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30db\u30c6\u30eb\u696d\u754c\u304cWEB\u5e83\u544a\u3067\u96c6\u5ba2\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u5c11\u984d\u304b\u3089\u59cb\u3081\u3089\u308c\u308b<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u7d30\u304b\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u6539\u5584\u65bd\u7b56\u3092\u8003\u3048\u3089\u308c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#WEB-4\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30db\u30c6\u30eb\u4e8b\u696d\u8005\u306b\u304a\u3059\u3059\u3081\u306eWEB\u5e83\u544a<\/a><ul><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#Google\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Google\u30db\u30c6\u30eb\u5e83\u544a<\/a><\/li><\/ul><\/li><li><a href=\"#WEB-5\"><span class=\"toc_number toc_depth_1\">4<\/span> WEB\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#Google-2\"><span class=\"toc_number toc_depth_2\">4.3<\/span> Google\u30db\u30c6\u30eb\u5e83\u544a<\/a><\/li><\/ul><\/li><li><a href=\"#WEB-6\"><span class=\"toc_number toc_depth_1\">5<\/span> \u30db\u30c6\u30eb\u4e8b\u696d\u8005\u304cWEB\u5e83\u544a\u3092\u904b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><ul><li><ul><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_3\">5.0.1<\/span> \u25a0\u8a18\u4e8b\u4f5c\u6210\uff1a\u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3\u682a\u5f0f\u4f1a\u793e<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u5e83\u544a\u904b\u7528\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068<\/span><\/h2>\n\n\n\n<p>\u65e2\u5b58\u306e\u65bd\u7b56\u3067\u601d\u3046\u3088\u3046\u306b\u96c6\u5ba2\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u300c\u5e83\u544a\u300d\u306e\u6d3b\u7528\u3092\u8003\u3048\u308b\u5bbf\u6cca\u65bd\u8a2d\u3082\u591a\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30cd\u30c3\u30c8\u5168\u76db\u306e\u4eca\u306f\u3001\u30db\u30c6\u30eb\u3084\u65c5\u9928\u306a\u3069\u306e\u5bbf\u6cca\u65bd\u8a2d\u306b\u304a\u3044\u3066\u3082WEB\u5e83\u544a\u306e\u6d3b\u7528\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u304c\u3001\u300cWEB\u5e83\u544a\u306b\u8208\u5473\u306f\u3042\u308b\u3051\u3069\u3001\u4ed5\u7d44\u307f\u304c\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u4eba\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>WEB\u5e83\u544a\u304c\u521d\u3081\u3066\u306e\u4eba\u306f\u307e\u305a\u3001WEB\u5e83\u544a\u306e\u7a2e\u985e\u306a\u3069\u3001\u57fa\u672c\u7684\u306a\u77e5\u8b58\u3092\u304a\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001<a href=\"https:\/\/metroengines.jp\/column\/hotel-marketing-strategies-4-strategies-and-best-practices\/#i-6\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-cyan-blue-color\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/mark><\/strong><\/a>\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u662f\u975e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3-\u30b3\u30e9\u30e0 wp-block-embed-\u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3-\u30b3\u30e9\u30e0\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"y73DYtBW6Y\"><a href=\"https:\/\/metroengines.jp\/column\/hotel-marketing-strategies-4-strategies-and-best-practices\/\">\u30db\u30c6\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\uff14\u3064\u306e\u6226\u7565\u3084\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3067\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30db\u30c6\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\uff14\u3064\u306e\u6226\u7565\u3084\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3067\u5fb9\u5e95\u89e3\u8aac\uff01&#8221; &#8212; \u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3\u3000\u30b3\u30e9\u30e0\" src=\"https:\/\/metroengines.jp\/column\/hotel-marketing-strategies-4-strategies-and-best-practices\/embed\/#?secret=LZBeVRuQwL#?secret=y73DYtBW6Y\" data-secret=\"y73DYtBW6Y\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"WEB\">WEB\u5e83\u544a\u306e\u57fa\u790e\u77e5\u8b58<\/span><\/h3>\n\n\n\n<p>\u300cWEB\u5e83\u544a\u300d\u3068\u306f\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306e\u3053\u3068\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3059\u308b\u4eba\u306a\u3089\u8ab0\u3057\u3082\u3001\u300c\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u306a\u3069\u306eWEB\u30e1\u30c7\u30a3\u30a2\u3084\u500b\u4eba\u30d6\u30ed\u30b0\u3092\u898b\u3066\u3044\u305f\u3089\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u300d\u3068\u3044\u3046\u7d4c\u9a13\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<p>WEB\u30e1\u30c7\u30a3\u30a2\u3067\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306b\u52a0\u3048\u3066\u3001Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u3063\u3066\u691c\u7d22\u3092\u3057\u305f\u3068\u304d\u306b\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u90e8\u3084\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3084\u3001Twitter\u3084Facebook\u3001Instagram\u306a\u3069\u306eSNS\u3067\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3001YouTube\u52d5\u753b\u306e\u524d\u5f8c\u3084\u9014\u4e2d\u3067\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3082WEB\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"WEB-2\">\u4e3b\u8981\u306aWEB\u5e83\u544a\u306e\u7a2e\u985e<\/span><\/h3>\n\n\n\n<p>\u3059\u3067\u306b\u3001\u300cWEB\u5e83\u544a\u300d\u3068\u3044\u3063\u3066\u3082\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308b\u3053\u3068\u304c\u304a\u308f\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u7d30\u304b\u304f\u5206\u3051\u308b\u3068\u300110\u7a2e\u985e\u4ee5\u4e0a\u306eWEB\u5e83\u544a\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5bbf\u6cca\u65bd\u8a2d\u306e\u96c6\u5ba2\u3068\u95a2\u9023\u3059\u308b\u4e3b\u8981\u306aWEB\u5e83\u544a\u3068\u3057\u3066\u3001\u5927\u304d\u304f\u6b21\u306e3\u7a2e\u985e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff11\uff0e\u30d0\u30ca\u30fc\u5e83\u544a\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09<\/p>\n\n\n\n<p>WEB\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u67a0\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3002\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306e\u6210\u679c\u306b\u5fdc\u3058\u3066\u5e83\u544a\u8cbb\u304c\u6c7a\u307e\u308b\u300c\u904b\u7528\u578b\u5e83\u544a\u300d\u3068\u3001\u7279\u5b9a\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u67a0\u3092\u4e00\u5b9a\u671f\u9593\u8cb7\u3044\u53d6\u308b\u300c\u7d14\u5e83\u544a\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff12\uff0e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/p>\n\n\n\n<p>Google\u3084Yahoo!\u306a\u3069\u306e\u691c\u7d22\u7d50\u679c\u4e00\u89a7\u306e\u4e0a\u90e8\u304a\u3088\u3073\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u3001\u30c6\u30ad\u30b9\u30c8\u5f62\u5f0f\u306e\u5e83\u544a\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ef\u30fc\u30c9\u3068\u9023\u52d5\u3057\u305f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff13\uff0eSNS\u5e83\u544a<\/p>\n\n\n\n<p>Twitter\u3001Facebook\u3001Instagram\u3001LINE\u306a\u3069\u306eSNS\u306e\u30d5\u30a3\u30fc\u30c9\u753b\u9762\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u306a\u3069\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u51fa\u7a3f\u5148\u304cSNS\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u300cSNS\u5e83\u544a\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u304c\u3001SNS\u5e83\u544a\u3082\u300c\u904b\u7528\u578b\u5e83\u544a\u300d\u306e\u4e00\u7a2e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306bWEB\u5e83\u544a\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308b\u305f\u3081\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u3066\u3001\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"WEB-3\">\u30db\u30c6\u30eb\u696d\u754c\u304cWEB\u5e83\u544a\u3067\u96c6\u5ba2\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/hotelbank.jp\/wp-content\/uploads\/pixta_34576383_M.jpg?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-131472\"\/><\/figure>\n\n\n\n<p>\u3072\u3068\u6614\u524d\u307e\u3067\u3001\u5bbf\u6cca\u65bd\u8a2d\u306e\u5e83\u544a\u3068\u3044\u3048\u3070\u3001\u65c5\u884c\u60c5\u5831\u8a8c\u3078\u306e\u51fa\u7a3f\u306a\u3069\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e83\u544a\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u6253\u3063\u3066\u5909\u308f\u3063\u3066\u3001WEB\u5e83\u544a\u306b\u3088\u308b\u96c6\u5ba2\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-2\">\u5c11\u984d\u304b\u3089\u59cb\u3081\u3089\u308c\u308b<\/span><\/h3>\n\n\n\n<p>\u5bbf\u6cca\u65bd\u8a2d\u304cWEB\u5e83\u544a\u3067\u96c6\u5ba2\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u306b\u3001\u5c11\u984d\u304b\u3089\u59cb\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>WEB\u5e83\u544a\u306e\u4e2d\u306b\u306f\u3001\u4e00\u5b9a\u671f\u9593\u7279\u5b9a\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u67a0\u3092\u8cb7\u3044\u53d6\u308b\u300c\u7d14\u5e83\u544a\u300d\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u90e8\u306e\u4f8b\u5916\u3092\u9664\u304d\u3001WEB\u5e83\u544a\u306e\u307b\u3068\u3093\u3069\u304c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\uff09\u3084\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306e\u6210\u679c\u306b\u5fdc\u3058\u3066\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u5e83\u544a\u3092\u51fa\u3059\u3060\u3051\u3067\u591a\u984d\u306e\u5e83\u544a\u8cbb\u304c\u767a\u751f\u3059\u308b\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e83\u544a\u3068\u306f\u9055\u3063\u3066\u3001WEB\u5e83\u544a\u306f\u5c11\u984d\u304b\u3089\u59cb\u3081\u3084\u3059\u3044\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-3\">\u7d30\u304b\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u308b<\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3082\u3001WEB\u5e83\u544a\u306a\u3089\u3067\u306f\u306e\u5f37\u307f\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e74\u9f62\u3084\u6027\u5225\u3001\u5730\u57df\u306a\u3069\u306e\u5c5e\u6027\u306b\u52a0\u3048\u3066\u3001\u300c\u65c5\u884c\u306b\u8208\u5473\u304c\u3042\u308b\u300d\u3068\u3044\u3063\u305f\u8208\u5473\u30fb\u95a2\u5fc3\u306e\u9762\u304b\u3089\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u7279\u5b9a\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u67a0\u3092\u4e00\u5b9a\u671f\u9593\u8cb7\u3044\u53d6\u308b\u300c\u7d14\u5e83\u544a\u300d\u306f\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u305f\u3044\u306a\u3089\u3001\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308bWEB\u5e83\u544a\u3092\u9078\u3076\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/metroengines.jp\/column\/ideas-and-pointers-to-attract-more-guests-to-your-lodging-facility\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-cyan-blue-color\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/mark><\/strong><\/a>\u3067\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306b\u89e6\u308c\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u662f\u975e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3-\u30b3\u30e9\u30e0 wp-block-embed-\u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3-\u30b3\u30e9\u30e0\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"a8tcaGli1E\"><a href=\"https:\/\/metroengines.jp\/column\/ideas-and-pointers-to-attract-more-guests-to-your-lodging-facility\/\">\u5bbf\u6cca\u65bd\u8a2d\u306e\u96c6\u5ba2\u529b\u3092\u4e0a\u3052\u308b\u306b\u306f\uff1f\u5177\u4f53\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3084\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\uff01<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u5bbf\u6cca\u65bd\u8a2d\u306e\u96c6\u5ba2\u529b\u3092\u4e0a\u3052\u308b\u306b\u306f\uff1f\u5177\u4f53\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3084\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\uff01&#8221; &#8212; \u30e1\u30c8\u30ed\u30a8\u30f3\u30b8\u30f3\u3000\u30b3\u30e9\u30e0\" src=\"https:\/\/metroengines.jp\/column\/ideas-and-pointers-to-attract-more-guests-to-your-lodging-facility\/embed\/#?secret=y48aVXwpWC#?secret=a8tcaGli1E\" data-secret=\"a8tcaGli1E\" width=\"600\" height=\"338\" 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id=\"i-4\">\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u6539\u5584\u65bd\u7b56\u3092\u8003\u3048\u3089\u308c\u308b<\/span><\/h3>\n\n\n\n<p>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e83\u544a\u306b\u6bd4\u3079\u3001WEB\u5e83\u544a\u306f\u52b9\u679c\u6e2c\u5b9a\u304c\u5bb9\u6613\u3067\u3042\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u65c5\u884c\u96d1\u8a8c\u306b\u5e83\u544a\u51fa\u7a3f\u3092\u3057\u3066\u3082\u3001\u305d\u306e\u5e83\u544a\u7d4c\u7531\u3067\u4f55\u4ef6\u306e\u4e88\u7d04\u304c\u3042\u3063\u305f\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u304c\u3001WEB\u5e83\u544a\u306a\u3089\u5e83\u544a\u52b9\u679c\u304c\u3059\u3079\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6570\u5024\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u5e83\u544a\u52b9\u679c\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u5316\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u5e83\u544a\u914d\u4fe1\u306e\u7cbe\u5ea6\u3092\u7740\u5b9f\u306b\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300c\u904b\u7528\u578b\u5e83\u544a\u300d\u3084\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306e\u5834\u5408\u3001\u5e83\u544a\u51fa\u7a3f\u4e2d\u306b\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3084\u753b\u50cf\u3092\u5dee\u3057\u66ff\u3048\u308b\u306a\u3069\u3001\u81e8\u6a5f\u5fdc\u5909\u306a\u5bfe\u5fdc\u304c\u3067\u304d\u308b\u306e\u3082WEB\u5e83\u544a\u306a\u3089\u3067\u306f\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"WEB-4\">\u30db\u30c6\u30eb\u4e8b\u696d\u8005\u306b\u304a\u3059\u3059\u3081\u306eWEB\u5e83\u544a<\/span><\/h2>\n\n\n\n<p>\u5bbf\u6cca\u65bd\u8a2d\u304c\u6d3b\u7528\u3059\u3079\u304dWEB\u5e83\u544a\u3068\u3057\u3066\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u7279\u306b\u304a\u3059\u3059\u3081\u306e3\u3064\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-5\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/span><\/h3>\n\n\n\n<p>\u524d\u8ff0\u306e\u901a\u308a\u3001\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306fGoogle\u3084Yahoo!\u306e\u691c\u7d22\u7d50\u679c\u4e00\u89a7\u306e\u4e0a\u90e8\u3084\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ef\u30fc\u30c9\u306b\u5fdc\u3058\u3066\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u300c\u30db\u30c6\u30eb\uff0b\u5730\u57df\u540d\u300d\u306a\u3069\u306e\u30ef\u30fc\u30c9\u3067\u5e83\u544a\u51fa\u7a3f\u3092\u3059\u308c\u3070\u3001\u305d\u306e\u5730\u57df\u3067\u5bbf\u6cca\u65bd\u8a2d\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306f\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\u306a\u306e\u3067\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3060\u3051\u3067\u306f\u5e83\u544a\u8cbb\u306f\u767a\u751f\u3057\u307e\u305b\u3093\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306f\u7570\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3001Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306a\u3069\u3067\u76f8\u5834\u3092\u8abf\u3079\u305f\u4e0a\u3067\u51fa\u7a3f\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-6\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/span><\/h3>\n\n\n\n<p>\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306f\u3001\u904e\u53bb\u306b\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3053\u3068\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3067\u3001\u300c\u8ffd\u8de1\u578b\u5e83\u544a\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u4ee5\u524d\u30cd\u30c3\u30c8\u3067\u30c1\u30a7\u30c3\u30af\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5e83\u544a\u304c\u3001\u307e\u3063\u305f\u304f\u95a2\u9023\u306e\u306a\u3044WEB\u30b5\u30a4\u30c8\u3067\u8868\u793a\u3055\u308c\u305f\u7d4c\u9a13\u304c\u3042\u308b\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3042\u308b\u7a0b\u5ea6\u81ea\u793e\u306e\u5bbf\u6cca\u65bd\u8a2d\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306b\u5bfe\u3057\u3066\u3001\u7d99\u7d9a\u7684\u306b\u5bbf\u6cca\u30d7\u30e9\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u305f\u3081\u3001\u300c\u30c0\u30e1\u62bc\u3057\u300d\u3068\u3057\u3066\u306e\u5f79\u5272\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306b\u306f\u3001\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3068\u304d\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\u300d\u3068\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u65b9\u5f0f\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\u300d\u306e\u5834\u5408\u306f\u300c1\u30af\u30ea\u30c3\u30af\u306b\u3064\u304d50\uff5e100\u5186\u300d\u3001\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u65b9\u5f0f\u300d\u306f\u300c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b10\uff5e500\u5186\u300d\u304c\u76f8\u5834\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Google\">Google\u30db\u30c6\u30eb\u5e83\u544a<\/span><\/h3>\n\n\n\n<p>\u300cGoogle\u30db\u30c6\u30eb\u5e83\u544a\u300d\u306f\u30db\u30c6\u30eb\u60c5\u5831\u306b\u7279\u5316\u3057\u305f\u5e83\u544a\u3067\u3001Google\u3067\u30db\u30c6\u30eb\u3084\u5bbf\u6cca\u306b\u95a2\u9023\u3059\u308b\u691c\u7d22\u3092\u884c\u3063\u305f\u3068\u304d\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30db\u30c6\u30eb\u540d\u3067\u691c\u7d22\u3057\u305f\u3068\u304d\u306b\u306f\u305d\u306e\u30db\u30c6\u30eb\u306e\u6599\u91d1\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3057\u3001\u300c\u6a2a\u6d5c \u30db\u30c6\u30eb\u300d\u306e\u3088\u3046\u306b\u30db\u30c6\u30eb\u540d\u3092\u9650\u5b9a\u305b\u305a\u306b\u691c\u7d22\u3057\u305f\u3068\u304d\u306f\u3001\u305d\u306e\u30a8\u30ea\u30a2\u306e\u30db\u30c6\u30eb\u3068\u6599\u91d1\u304c\u4e00\u89a7\u3067\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u6599\u91d1\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8\u306b\u9077\u79fb\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u4e88\u7d04\uff09\u306b\u5c0e\u304f\u52b9\u679c\u304c\u9ad8\u3044\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>Google\u30db\u30c6\u30eb\u5e83\u544a\u3067\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3068\u304d\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\u300d\u3084\u3001\u4e88\u7d04\u304c\u767a\u751f\u3057\u305f\u3068\u304d\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300c\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8ab2\u91d1\u578b\uff09\u300d\u3001\u5b9f\u969b\u306b\u5bbf\u6cca\u3055\u308c\u305f\u3068\u304d\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300c\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\uff08\u5bbf\u6cca\u8ab2\u91d1\u578b\uff09\u300d\u306a\u3069\u304b\u3089\u8cbb\u7528\u4f53\u7cfb\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"WEB-5\">WEB\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/hotelbank.jp\/wp-content\/uploads\/pixta_87464272_M.jpg?w=640&#038;ssl=1\" alt=\"\" class=\"wp-image-131474\"\/><\/figure>\n\n\n\n<p>\u7af6\u5408\u304c\u591a\u304f\u3001\u523b\u4e00\u523b\u3068\u72b6\u6cc1\u304c\u5909\u5316\u3059\u308bWEB\u5e83\u544a\u306f\u3001\u305f\u3060\u51fa\u7a3f\u3059\u308b\u3060\u3051\u3067\u81ea\u7136\u3068\u6210\u679c\u304c\u4e0a\u304c\u308b\u307b\u3069\u7518\u3044\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5bbf\u6cca\u65bd\u8a2d\u304cWEB\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u610f\u8b58\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-7\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/span><\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ef\u30fc\u30c9\u306b\u9023\u52d5\u3057\u3066\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304c\u6210\u5426\u306e\u30ab\u30ae\u3092\u63e1\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3067\u306f\u3001\u5e83\u544a\u4e3b\u304c1\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a\u306e\u5e83\u544a\u4e88\u7b97\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u4eba\u6c17\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5834\u5408\u3001\u4e88\u7b97\u984d\u306b\u3088\u3063\u3066\u306f\u81ea\u793e\u306e\u5e83\u544a\u304c\u307b\u3068\u3093\u3069\u8868\u793a\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u3042\u3089\u304b\u3058\u3081\u51fa\u7a3f\u3057\u305f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u76f8\u5834\u3092\u628a\u63e1\u3057\u3066\u5e83\u544a\u51fa\u7a3f\u3092\u884c\u3046\u3053\u3068\u304c\u5927\u4e8b\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-8\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/span><\/h3>\n\n\n\n<p>\u3059\u3067\u306b\u7d39\u4ecb\u3057\u305f\u901a\u308a\u3001\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306f\u3059\u3067\u306b\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u8868\u793a\u3059\u308b\u5e83\u544a\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u307e\u305a\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u3082\u3089\u308f\u306a\u3044\u3053\u3068\u306b\u306f\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u307b\u304b\u306eWEB\u5e83\u544a\u3084SNS\u3067\u306e\u60c5\u5831\u914d\u4fe1\u306a\u3069\u3092\u901a\u3057\u3066\u3001\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306b\u5bfe\u3057\u3066\u4e0d\u5feb\u611f\u3092\u62b1\u304f\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3082\u4e00\u5b9a\u6570\u5b58\u5728\u3057\u307e\u3059\u3002\u3044\u3064\u307e\u3067\u3082\u3057\u3064\u3053\u304f\u8ffd\u3044\u304b\u3051\u308b\u3068\u60aa\u5370\u8c61\u3092\u4e0e\u3048\u3066\u3057\u307e\u3044\u304b\u306d\u306a\u3044\u305f\u3081\u3001\u3042\u3089\u304b\u3058\u3081\u914d\u4fe1\u671f\u9593\u3092\u6c7a\u3081\u3066\u3001\u77ed\u671f\u96c6\u4e2d\u3067\u53d6\u308a\u7d44\u3080\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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